@ 343 creative
on TWITTER
on TWITTER
THE SHOW THAT STOLE THE SHOW LAST CHRISTMAS
In 2007, the Grinch came back to Broadway. Made famous by the children’s book by Dr. Seuss, this musical production needed to make a big return to the Great White Way.
We refreshed the existing creative to develop a new campaign that focused on the concept, “Catch the Grinch.” The eye-popping look was such a hit that it was utilized for the Boston and Baltimore productions the following year. The campaign extended to print ads, web banners, billboards, brochures, direct mail, posters and bus and train kiosks.
In 2007, the Grinch came back to Broadway. Made famous by the children’s book by Dr. Seuss, this musical production needed to make a big return to the Great White Way.
We refreshed the existing creative to develop a new campaign that focused on the concept, “Catch the Grinch.” The eye-popping look was such a hit that it was utilized for the Boston and Baltimore productions the following year. The campaign extended to print ads, web banners, billboards, brochures, direct mail, posters and bus and train kiosks.
CLICK FOR PROJECT IMAGES
