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PARIS LEVALLOIS 2006-07 SEASON
With a decrease in ticket sales and poor brand recognition, The Paris Levallois realized they needed a new brand identity and ad campaign to help them stand out.
After researching the team as well as the competition, we realized it would be important to establish a strong tie to the city of Paris. We took cues from the culture and the history of the City of Lights and chose to focus the logo as well as the campaign creative on bright Mondrian-based colors.
Using strong typography and images of the players as well as renaming the team from “Paris Basket Racing” to the “Paris Levallois,” the fresh look and “new” team captivated fans and got them coming back to experience this stellar team of athletes.
With a decrease in ticket sales and poor brand recognition, The Paris Levallois realized they needed a new brand identity and ad campaign to help them stand out.
After researching the team as well as the competition, we realized it would be important to establish a strong tie to the city of Paris. We took cues from the culture and the history of the City of Lights and chose to focus the logo as well as the campaign creative on bright Mondrian-based colors.
Using strong typography and images of the players as well as renaming the team from “Paris Basket Racing” to the “Paris Levallois,” the fresh look and “new” team captivated fans and got them coming back to experience this stellar team of athletes.
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