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KICKING OFF A NEW SEASON
In 2007, the Georgia Force moved their franchise to a new stadium. With this new location came new opportunities and challenges. The Georgia Force needed to attract prospective ticket holders in the area, while retaining their loyal fans.
To jump-start the 2008 season, we developed a campaign that compared the Georgia Force, an American Football League (AFL) team, to the teams and players of the National Football League (NFL). There was no doubt upon comparison that the leagues and players clearly stacked up—convincing newbies to come check it out for themselves, while reminding loyal fans of the quality football they can experience with the Georgia Force.
With hard-hitting, in-your-face visuals and compelling statistics, the integrated campaign brought the Georgia Force experience to life through print, web, banners, billboards, LED boards, direct mail, radio spots and flyers.
In 2007, the Georgia Force moved their franchise to a new stadium. With this new location came new opportunities and challenges. The Georgia Force needed to attract prospective ticket holders in the area, while retaining their loyal fans.
To jump-start the 2008 season, we developed a campaign that compared the Georgia Force, an American Football League (AFL) team, to the teams and players of the National Football League (NFL). There was no doubt upon comparison that the leagues and players clearly stacked up—convincing newbies to come check it out for themselves, while reminding loyal fans of the quality football they can experience with the Georgia Force.
With hard-hitting, in-your-face visuals and compelling statistics, the integrated campaign brought the Georgia Force experience to life through print, web, banners, billboards, LED boards, direct mail, radio spots and flyers.
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