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After discovering that tourists were shying away from the Bodies Exhibit due to the graphic subject matter, Running Subway (the producers of the exhibition) decided it was time for a new brand campaign.
We quickly realized that the exhibition wasn’t being presented in it’s proper light and decided to focus on the tremendous educational opportunity that was offered by the Bodies Exhibition.
Pairing facts about the human body with visuals from the show, we were able to pique interest for this one-of-a-kind exhibition. The creative was featured throughout New York on print ads, web banners, billboards, brochures, direct mail, posters and train and bus kiosks.
After discovering that tourists were shying away from the Bodies Exhibit due to the graphic subject matter, Running Subway (the producers of the exhibition) decided it was time for a new brand campaign.
We quickly realized that the exhibition wasn’t being presented in it’s proper light and decided to focus on the tremendous educational opportunity that was offered by the Bodies Exhibition.
Pairing facts about the human body with visuals from the show, we were able to pique interest for this one-of-a-kind exhibition. The creative was featured throughout New York on print ads, web banners, billboards, brochures, direct mail, posters and train and bus kiosks.
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